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The Importance Of Signage In The United States

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Marquee signs for businesses, and signage in general, is more important and influential than many of us may have originally believed. In fact, marquee signs for businesses and the like have been shown to significantly increase sales. Signs, such as a school sign board, can also be used to inform the general public as well as to advertise. No matter what their use, be it marquee signs for business or outdoor school signs, signs are integral to our smooth functioning as a society and to the prosperity of our businesses.

Marquee signs for businesses and other signs have an important job to do, and that is to inform people all over the United States of their product. In fact, over 30% of customers and consumers said that they would not have known about a business or a product they have bought if they had not seen a sign advertising it. In the case of Best Buy, a popular electronics store, nearly 20% of all customers came in because they a sign. Signs must be placed strategically, however. For instance, billboards tend to be particularly effective signage for businesses, as over 70% of people pay attention to billboards and read their messages when they pass them. This means that billboards are an effective way to target the majority of the people in the United States. And nearly one third of all people say that they look at every single outdoor ad (including billboards) that they pass. Billboards have been proven to increase sales as well, with over 30% of people who view a billboard buying the product advertised or at least going to that store within the same week of seeing the advertisement in the first place.

Billboards don’t just effectively advertise products and businesses. Among adult in the United States, nearly 60% learned about an event that they later then attended because of a billboard. The same percentage of American adults discovered new restaurants this way as well.

Signage can also be used to convey important information. Take signs for churches or signs for government buildings, as well as signs for schools. All of these institutions have important information to convey, such as school start dates, worship service times, or important government information of use to the general public. Signs can help to display this information and spread it to as many people as possible. Without signage, it would be much more difficult to effectively convey this information as easily and to as large of a number of people.

From marquee signs for businesses to billboards to church signs, signage is an important part of our society. We learn important information from signs more frequently than we may realize, and signs can help to keep businesses strong and profitable as well as inform people about important events.

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